Featured Press

Why 4 Montreal Finance Bros Left Cushy Jobs To Solve The Issue Of Terrible Men's Underwear
The brand also focuses on men's education with popular TikToks like "5 Tips To Avoid Pee Stains."

A Valentine’s Day gift guide for your special someone
Jessica Panetta, lifestyle and fashion expert, simplifies Valentine's Day shopping by sharing some trending items that would make the perfect gift for anyone.

Group of Montreal friends quit jobs and start underwear company
Many Canadians have pivoted to entrepreneurship during the pandemic, including a group of four friends from Montreal who quit jobs in finance to launch a male underwear company.
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