Press

MANMADE Joins Forces With the Canadian Football League

June 12th, 2026

Trend Hunter features Manmade’s partnership with the CFL, bringing premium comfort to players and fans across Canada.

Manmade Comfort in Montreal

June 9th, 2026

CHCH Morning Live visits Manmade’s Montreal headquarters to explore the brand’s growing lineup and first retail store.

Meet The Canadian Men’s Brand Quietly Reinventing Basics—One Boxer Brief At A Time

June 2nd, 2026

VITA Magazine explores how Manmade is redefining men’s essentials through premium comfort and thoughtful design.

Manmade gets comfortable with CFL stars in new partnership

May 29th, 2026

Strategy explores Manmade’s new partnership with the CFL, bringing the brand to football fans through a playful campaign featuring league stars.

The Montreal-born boxer briefs with over 14K 5-star reviews have a great deal right now

May 14th, 2026

Narcity features Manmade’s new Boxer Pant Bundle that pairs premium essentials for everyday comfort.

MANMADE Opens First Store at CF Carrefour Laval

May 8th, 2026

Retail Insider explores Manmade’s first retail store and the brand’s expansion from ecommerce into physical retail.

Manmade Officially Opens Its First Store in Laval

May 5th, 2026

Courrier Laval covers the opening of Manmade’s first store and the brand’s vision for a personalized retail experience.

The First MANMADE Store Opens its Doors in Laval, Backs Canadiens for the Cup

May 4th, 2026

MTL Times covers the opening of Manmade’s first store and the brand’s support for the Montreal Canadiens during the playoffs.

MANMADE Expands Its Footprint With a First-Ever Retail Experience

May 1st, 2026

Swagger Magazine showcases Manmade’s first retail store and its elevated shopping experience designed around simplicity and service.

This cult favourite Canadian brand's latest drop includes ultra-comfy pant and briefs bundle

May 1st, 2026

Narcity showcases Manmade’s Boxer Pant Bundle, combining premium boxer briefs and pants for all day comfort.

Opening Its First Store, Manmade Plans to Open More Across Quebec

May 1st, 2026

TVA Nouvelles explores Manmade’s first retail store and the brand’s plans to expand with more locations across Quebec.

Quebec Brand Manmade Opens Its First Store in Laval

May 1st, 2026

Journal de Montréal covers the opening of Manmade’s first store as the Montreal brand expands from ecommerce into retail.

Quebec Success Story: Manmade Opens Its Doors at Carrefour Laval

May 1st, 2026

98.5 FM covers the opening of Manmade’s first retail store, marking a new chapter for the fast growing Montreal brand.

Manmade Opens Its First Store at CF Carrefour Laval

April 30th, 2026

La Presse explores Manmade’s first retail store and the brand’s next chapter beyond ecommerce.

Off the record: They nearly closed. Then they made front page news in their underwear.

April 30th, 2026

Shopify explores how Manmade turned an early setback into a million customer success story through authenticity and bold storytelling.

Manmade Chooses Laval for the Opening of Its First Store

April 28th, 2026

Noovo Moi showcases Manmade’s first retail store, bringing the brand’s signature shopping experience to Laval.

How Manmade grew from 150,000 to over 1 million customers on Shopify

April 15th, 2026

Shopify highlights how Manmade scaled from 150,000 to over 1 million customers through authentic storytelling and a seamless commerce experience.

Manmade returns to the Super Bowl

February 10th, 2026

Campaign Canada notes Manmade’s Super Bowl spot leaning into humour and using a national stage to highlight the brand’s creative independence and growth beyond its startup roots.

When our underwear and wings take on the Super Bowl

February 8th, 2026

Le Soleil features Manmade’s Quebec Super Bowl ads focused on underwear, wings and local humor during Canada’s biggest broadcast.

Manmade underwear: a story of friendship and success

February 6th, 2026

ICI Radio‑Canada’s Pénélope discusses Montreal’s Manmade, noting how its quality menswear and bold ads have sparked both praise and debate while the brand continues rapid growth.

Manmade is cooking up two new commercials for the Super Bowl

February 6th, 2026

FM107.7 Estrie reports that Manmade is preparing two new French‑language Super Bowl ads, including one made with La Cage and another paying homage to iconic Quebec commercials.

Super Bowl commercials: up to $10 million in the United States and $30,000 in Quebec

February 5th, 2026

Journal de Montréal reports that while U.S. brands pay up to $10M for a Super Bowl ad, Quebec companies spend around $30K locally with Manmade returning this year.

Manmade will have two commercials during the Super Bowl

February 3rd, 2026

Journal Métro highlights Manmade’s two new French‑language ads at the Super Bowl that pay homage to Quebec’s pop culture with humour and local flair.

Manmade Returns to the Canadian Super Bowl

February 2nd, 2026

The Globe and Mail / Newswire reports Manmade’s return to the Canadian Super Bowl with a 30‑second commercial airing Feb. 8 that showcases the brand’s bold creative and commitment to in‑house storytelling.

Manmade Returns to the Canadian Super Bowl

February 2nd, 2026

Yahoo Finance features Manmade’s return to the Canadian Super Bowl with a 30‑second ad made entirely without AI, spotlighting bold creative and in‑house talent.

Manmade celebrates Quebec popular culture at the Super Bowl with two new commercials.

February 2nd, 2026

Grenier highlights Manmade’s celebration of Quebec pop culture with two new Super Bowl ads airing during the Canadian broadcast, bringing humour and local spirit to a major stage.

Manmade’s Limited-Edition Christmas Bundle Redefines Everyday Comfort

November 17th, 2025

stupidDOPE spotlights Manmade’s limited‑edition Christmas Bundle as a fresh take on everyday comfort with premium basics.

Montreal’s Manmade grows in Canada, U.S. with luxe fabric, bold ads

November 17th, 2025

EDC features Manmade’s growth across Canada and the U.S. as the brand scales its essentials with export support.

Give dad a Manmade gift of comfort for Father’s Day

June 4th, 2025

CHCH Morning Live features Manmade as the perfect pick for Father’s Day with elevated essentials that combine comfort, function and style.

Manmade Underwear: Four Montrealers quit their day jobs in pursuit of the perfect men’s undies

June 4th, 2025

Montreal Times spotlights Manmade’s bold beginnings as four friends leave their day jobs to reimagine men’s underwear with purpose, comfort and confidence at the core.

Have four Canadian buddies uncovered the best boxer briefs? Test trial tells all!

June 4th, 2025

Four friends put top brands to the test and Manmade stood out for comfort, support, and everyday performance. Their verdict? Manmade is the new favorite.

The Perfect Father’s Day Gift, by Manmade

June 3rd, 2025

In this featured piece from Salut Bonjour, Manmade takes center stage as the ultimate go-to for Father’s Day gifting. Manmade offers products that are both practical and indulgent. Whether it's your dad, partner, or father figure, this is the thoughtful gift that won’t miss the mark.

Want Loyalty? Start With Great Creative and Real Conversations

May 30th, 2025

CMSWire highlights Manmade’s approach to customer connection by focusing on authenticity, strong creative and meaningful dialogue that goes beyond traditional branding.

Manmade: underwear made of gold

April 7th, 2025

La Presse highlights how Manmade is redefining men’s underwear with premium comfort, smart design, and Montreal-made innovation.

Canada's Manmade Sees Record-Breaking Growth Following Super Bowl Ad Debut

February 10th, 2025

Manmade experienced unprecedented growth after debuting its Super Bowl advertisement. The ad significantly boosted brand recognition and sales, marking a milestone in the company's expansion efforts.

Canada's Manmade Scores Big with Super Bowl Ad Debut, Feb. 9

January 30th, 2025

Manmade hits the Super Bowl stage with a 30-second ad, marking a major milestone for the Canadian brand. This move expands its reach across digital, social, and retail platforms.

Mens Underwear Bundles

January 17th, 2025

Manmade is featured in Trend Hunter for its innovative 'Boxer & Socks Bundle,' combining premium comfort, style, and thoughtful design in men's essentials.

Des essentiels pour hommes de qualité sans superflus

November 28th, 2024

Manmade est une marque locale de Montréal, créée par des hommes pour les hommes. Ils ont commencé par concevoir les meilleurs boxers, puis ont poursuivi avec la même philosophie pour d’autres produits comme des tshirts, chaussettes, pantalons et bien plus.

Celebrity endorsed Manmade launches Christmas Bundle for the holidays

November 26th, 2024

Give the gift of comfort with Manmade. Robert Marzin and Anthony Ciavirella make up half the Manmade team and were here to talk about The Christmas Bundle.

Essential Men’s Underwear Brands For All-Day Comfort And Self-Care

October 13th, 2024

In this Forbes article, Cassell Ferere explores a selection of must-have men's underwear brands that prioritize all-day comfort and self-care.

Comfort meets style with Manmade boxer briefs

October 2nd, 2024

Discover how Manmade redefines men's underwear with comfort, style, and thoughtful design in this article by Christine Fitzgerald.

Les bobettes du succès pour d’anciens financiers montréalais

May 22th, 2024

Quatre ex-financiers montréalais ont lancé Manmade, une marque en ligne de sous-vêtements pour hommes misant sur la simplicité, la fonctionnalité et des prix abordables.

We Tried It: ManMade Boxer Briefs Underwear

April 17th, 2024

Christian Dare reviews Manmade boxer briefs, highlighting their ultra-soft fabric, supportive design, and innovative features that elevate everyday comfort.

Underwear Worth Celebrating with Anthony Ciavirella

April 9th, 2024

Together, Berto, Phil, Anthony and Robert are creating products that men can start celebrating, instead of tolerating.

Montrealers behind Manmade become underwear moguls

December 13th, 2022

Endorsements from ex-Habs Chris Nilan and Shayne Corson provided a boost to the former bankers who invested their personal savings into boxer briefs.

Season 17, Episode 3: Manmade - Dragons' Den

September 29th, 2022

Anthony Ciavirella, Philip Santagata, Robert Marzin, and Roberto Robelo from Montreal seek an investment for their line of men’s essentials.

Why this men’s underwear brand is changing the game

October 3rd, 2022

Devo is joined by Anthony Ciavirella, co-founder of Manmade, on how the brand was born through a common problem men face.

Totally Useless Information with Nick & Roy

September 15th, 2022

S.7, Ep.2- Fashion, inventions and geography. Berto Rebelo of Manmade Brand joins Nick and Roy. They discuss comfy boxer briefs and the importance of chasing your dreams.

These Montreal Bros Started A Men's Wellness Brand So Good Even Bryan Adams Approves

August 30th, 2022

Manmade is putting Montreal on the map.

Group of Montreal friends quit jobs and start underwear company

January 22nd, 2022

Many Canadians have pivoted to entrepreneurship during the pandemic, including a group...

Yes Guy - July 16th - Episode 84

July 16th, 2022

Yes Guy episode 84 is here! Jim Tatti and Perry Lefko are joined by Ron Foxcroft the Founder and CEO of Fox 40 International, broadcaster and writer for ESPN.com Victoria Matiash, and Anthony Ciavirella the co-founder of MANMADE.

MANMADE - THE GUY BRAND MEN DESERVE

June 14th, 2022

Manmade is‌ ‌a new eco-friendly Canadian brand that produces underwear and socks designed for...

Four montrealers follow quest to create 'Ultimate Boxer Brief'

December 8th, 2021

New Manmade underwear company promises "to support a man's wellness by strengthening his foundation."