#1. PRICES ARE FIRST INFLATED IN ORDER TO OFFER DISCOUNTS

We don't believe in marking up prices, only to discount them to the actual price every other week or special occasion.

We believe everyone should pay a fair price all year round, so you can buy with confidence when you need to.

After all, most holiday sales are overrated and mainly have inventory that hasn't been sold in forever (queue the prints and funky colors from 2006).

#2. INCREASED VOLATILITY AND STRESS ON SUPPLY CHAINS

Holiday sales and clearances cause unnatural stress on supply chains and delivery partners.

These shocks cause overconsumption and increased waste across transport and delivery chains.

#3 BASIC ITEMS SHOULD BE SIMPLE TO SHOP FOR

You shouldn't have to spend any time comparing product prices or scouring the internet for promo codes that are mostly expired. Especially when it comes to basics or essentials you need throughout the year.

You should have peace of mind knowing you're paying a reasonable price for the products you love most.