Most sweaters get it wrong in one way or another. They feel scratchy against your skin, weigh you down, or lose their shape after a few wears. Some fade, pill, or shrink until they are barely recognizable. And the ones that are soft usually come at the cost of durability, turning into limp, worn-out layers far too quickly.

We knew there had to be a better way. We created the Crew Sweater from the inside out, starting with a premium cotton modal French terry that is incredibly soft to the touch yet strong enough to hold up over time. The brushed interior feels like your favourite well-worn hoodie but with a cleaner, more refined look you can wear anywhere.

We built in ribbed side panels that move with you, a reinforced back yoke for structure, and a collar that never waves or curls. The fabric is pre-shrunk, resistant to fading, and stays smooth so every time you put it on, it feels and looks like the very first wear.

We chose a cotton-modal blend for its unbeatable combination of softness, stretch, and strength. Modal adds silky smoothness and helps the sweater resist pilling, while cotton brings breathability and comfort.

Fabric Composition

60% Cotton / 40% Modal

• Machine wash cold with like colours.
• Tumble dry on a low setting.
• Never use bleach or harsh softeners.
• Avoid washing with heavy or zipped items (like jackets or jeans) that could snag or pull the fabric.