Hi Alex,
Thank you for your thoughtful feedback, we truly appreciate your support and the opportunity to clarify!
We’re deeply committed to delivering products that meet the highest standards of quality, comfort, and ethical manufacturing. While our ultimate goal has always been to produce our boxer briefs in Canada, we found through extensive research and customer surveys that local production wasn’t economically viable. Many domestic manufacturers quoted prices that would have tripled the cost of our products, making them inaccessible to many of our customers.
To strike the right balance, we’ve partnered with WRAP-certified manufacturing facilities overseas, including in China, that uphold rigorous standards for quality control, fair wages, and safe working conditions. These partnerships allow us to maintain the durability and comfort our customers expect while ensuring responsible, ethical production.
We’re proud to be a Canadian company, employing over 40 Canadians and contributing to the local economy through income taxes and duties. While overseas manufacturing allows us to offer competitive pricing, we remain deeply invested in supporting Canadian communities and are continuously exploring ways to bring production closer to home.
Thank you again for your support and we're thrilled you like our socks!